Due to high competition in the gambling casinos have to constantly stir up promotions and sweepstakes that attract new customers and keep the interest of this institution have regular players. But, despite the fact that most casinos offer free bonus money or points, not all visitors are satisfied with the ongoing casino stocks, so some of them may cause outflow of users of the gambling establishment. In some cases, especially for large stocks, the casino can attract more staff and spend more money. Situations may arise when the task set is not fully worked out, giving rise to confusion and problems with financing. Naturally, such a situation can occur when an action is not fully worked out, so it does not bring the expected result.

This article will cover the basic aspects that need to pay attention during promotions in real and virtual casinos. Target Audience Before you plan any action necessary to determine the target audience, that is, with a group of players on which this action will be calculated . First and foremost, it is important to understand the purpose for which you spend this action, it is designed to change the image of institutions to attract new customers or to ensure that regular customers as long as possible with your gambling site. Therefore, it is important to determine the order, which group of customers oriented action, otherwise, it will not bring success. According to certain theories, all casino visitors are divided into five groups.

The theory builds upon the objectives pursued by visitors to casinos. These groups include the following members: - players who play on the result; - players who are looking for the best deals; - the players who need to communicate; - players who get away from real life - players who appreciate the respect. Such separation makes opportunity to better understand the psychology of customers that will develop an effective action. Customers who appreciate the respect usually permanently remain in the institution where, in their opinion, they are loved and appreciated. Usually, these players nicely, when the administration places draws attention to them, called by name, and they come from the personal notification manager on various promotional offers. This type of players gets pleasure when they recognize their own and learn.